Friday, 21 September 2012

Audience Feedback

This is the questionnaire that we gave to our audience when receiving feedback on our documentary.
How informative would you rate The Gig Experience Documentary?
(1 = Very informative, 5 = Not very informative)
1-----2-----3-----4-----5
How entertaining would you rate The Gig Experience Documentary?
(1 = Very entertaining, 5 = Not very entertaining)
1-----2-----3-----4-----5
How would you rate the technical quality of production? Eg. Sound, editing, continuity
(1 = Excellent, 5 = Poor)
1-----2-----3-----4-----5
How eye catching would you say The Gig Experience Documentary is?
(1 = Very eye catching, 5 =Not very eye catching)
1-----2-----3-----4-----5
How well do you think we did at obeying conventions, compared to professional documentaries?
(1 = Excellent, 5 = Poor)
1-----2-----3-----4-----5


From our questionnaire results we were able to see how well our documentary suited our target audience and how well they think the documentary was constructed.

 

This graph demonstrates how successful/unsuccessful our documentary is, in being eye catching to our target audience. Results show that all found the documentary eye catching, with half more than the others. This is indicated by the 3 "1s" and 3 "2s" which are the highest marks they could have possibly given.






This graph shows how informative the audience found our documentary. This indicates majority believed our documentary was incredibly informative, due to more than half picking the highest mark. This was also elaborated on, and was quoted saying "It gives us information in fun ways such as voiceovers, and the appropriate visuals."





This graph shows how entertaining the audience found our documentary. This indicates majority believed our documentary was incredibly entertaining, due to the majority choosing the highest mark. Overall for entertainment feedback, our documentary received 5 "1s"  and 1 "2".






This graph demonstrates how successful our documentary is at obeying conventions, compared to professional documentaries. Results show that all those who watched the documentary thought we did very well at obeying the conventions set by professional documentaries. This indicates that we have done well in avoiding making the documentary look amateur.




This graph demonstrates how successful our technical quality of production is of our documentary. Results show that all those who watched the documentary thought we did very well at making sure the technical aspects of documentaries such as sound and editing were professional. This indicates that we have done well in avoiding making the documentary look like an amateur production.




Video Responses:

Newspaper Advertisement Production



The first thing we did when creating our poster was export an image from our documentary which we thought would best highlight the concept of our documentary. We decided to have our main image as Alex Clare, because he is the most famous person we interviewed in our documentary, and therefore would be more recognisable to our target audience. We exported the main image as bitmap because it is the highest quality format on Premiere that would look professional.

After having our first image, we decided to export a second image that we could overlay with the main image. Then we would be able to create an effect that is distinctively unqiue to our documentary because both images are stills of footage that we recorded ourselves.

This is the effect that was created after we exported our two images as bitmap and used the overlay effect on Photoshop. We thought that it was unique and represented the documentary well because the picture was from live footage so it represents our live music themed documentary and because it is colourful, it is eye catching and will specifically relate to our target audience of young adults.

When choosing our font, we decided that we were going to use the same font that we used in the documentary so that they would be a similar style. The font that we used was called 'dirty ego'. We thought this font best represented our documentary because it looks raw, and we included some raw unknown artists in our documentary.
When we were selecting the font size, we decided that the bigger the font was, the better. We wanted to take up all the negative space, but still have a very simplistic poster because we wanted to put emphasis on the overlay effect that we created.
We selected the colour as yellow because it was the most contrasting, stand out colour that worked well with the blue and red based background. We knew that by using a bright yellow colour it would be eye catching, but to make sure that we didn't use it too much - so it would look tacky - we decided to put the tagline in a white colour, to break up the bright text. By using a different colour for the tagline, it also put emphasis and shown the importance of it.
When we added our logo, we didn't want it to look boring because the rest of our poster is very bright and eye catching. As MTV is known as a colourful, creative company, we decided to add yellow to the logo that would work well with the yellow text. However, we wanted to avoid there being too much yellow, like we did when we were adding the text, so we decided on a white and yellow logo.
We used the auto-select tool to resize the logo. We didn't want the logo to be too big because then it would be overpowering and would take away the focus from the rest of the poster. However, we wanted to make sure that the logo was big enough for the documentary to be visiable as a programme that was due to be on MTV Live, because then people would know that it was a music documentary, and it would give an insight into the style of documentary and footage that might feature.
We changed the opacity of the image overlay, to get the desired effect. We wanted to make sure that it wasn't too high so that we wouldn't be able to see the lights that we added in the background as an overlay. We also wanted to make the effect different from the first style that is given when selecting the overlay effect.

Drafting Newspaper Advertisement


This is the draft that we will base our newspaper advertisement on. We have included Alex Clare as the focus image, the MTV logo in the corner with the time for the documentary and titling of the documentary with the tagline to the left of the advertisement.


This is the first design of advertisement that we created on photoshop, which gave us the idea to overlay two images to get  the brighter background to shine through the foreground. The overall effect looks like this. We then decided that because our documentary is aimed at an MTV audience, the advertisement should be brighter and more colourful.

Newspaper ad conventions


Here is a newspaper advert that was made to promote the MTV programme, the Death Valley Show. This advert shows the conventions that professional companies employ when they are promoting and advertising their programme. We will therefore try to employ all of these conventions to make our newspapers advert as professional as possible. For example, we will employ a tagline in a bold font which gives an insight to what the content of our documentary may contain.

Recording and Editing Radio Trailer


We had to edit our radio trailer to make sure that we could include sound snippets from our documentary.




After we had scripted our voice-over, we used one of the broadcast quality camera's in college with a clip microphone to record the voice-over. We made sure that the microphone was clear by changing the battery and using headphones to hear the recorded sound. Once we were happy with the quality of sound we recorded, we imported audio onto Adobe Premiere Pro to then edit into a 30 second radio trailer.



By using the selection tool, we were able to adjust the duration of the audio by dragging the length of either side of the clip in the direction of whether we wanted the sound to come in sooner or make the ending longer. This was useful to do because we were able to experiment with the length of clips and as a final result make sure that the trailer lasted for exactly 30 seconds - the length of a professional radio trailer.



To remove the audio that we didn't need in our radio trailer, we used the razor tool to cut out the parts that were unnecessary. We only used the razor tool when we knew the parts we were removing were not going to be needed because then we could move around the other pieces of audio, knowing that they have a purpose in the radio trailer. In addition, if the audio duration was too long, we also used the razor tool to make smaller segments to move around, to ensure it wasn't one dull long take.


Finally, we had to make sure that the volume was balanced because we wanted our radio trailer to appear as professional as possible. To adjust the volume, we used the selection tool to move the volume control lines up or down on the audio tracks until they were all completely balanced. This was the final thing we had to do in the process of recording and editing our radio trailer, because then we had completed the 30 seconds we aimed to fill.

Scripting Radio Trailer


"MTV live brings you an exciting new music documentary featuring the Chart Topping newcomer Alex Clare and One Tree Hill star Tyler Hilton."

Voice snippets from documentary.

"Tune in to MTV Live at 9pm for The Gig Experience."

Additional voice snippets

"Turn it up. Loud."

We used this as our Radio Trailer script as we included our main stars within the documentary to entise the audience into watching it, as well as appealing to as many of the general public as possible.
We also included facts of the documentary which they would need in order to watch it - including the time and channel which it would be on.

Within this, we also used sound bites from our documentary to make it seem more exciting and to add context to the show. Our sound bites included an aspect from every interview of Danny Gruff, Dion Roy, Katie Lu, Tyler Hilton & Alex Clare.

Filming

These images were took at different points whilst filming. The first picture is of Emma filming some B-roll of someone playing the guitar. She is employing a low angle shot to focus on the guitar. This will add diversity to the documentary. The second image to the right of Emma is Natalie, who was filming the drummer at a band practice in college. She is also filming from a low angle, which makes the drummer look superior and that they are really good at the drums. Finally, the last image is myself
recording a student singing in a talent show. We shot these as we wanted to ensure we knew how to use the cameras correctly, however did not put it into our documentary as the location of the footage was not necessarily gig related.

Voiceover Recording

To record our documentary voice overs, we used a Sony HXR-MC2000E with a clip mic.

We then recorded the snippets of the voice over and, once added into Adobe Premiere Pro CS5, we unlinked the video and deleted them accordingly.

We used the voice overs whilst still playing our sound bed, to ensure continuity and make the transaction of sound, smooth.

It will be played on numerous music radio stations both local and national. These will include Radio City 96.7, Galaxy, Wire FM, BBC Radio 1 and Magic to ensure we appeal to as many people as possible.

 These are the sound bites of our voiceovers. We recorded 3 voice overs to narrate and explain where the documentary is going. They were all quite varied, yet gave us information to show we researched the subject.

Scripting Voiceover


"There are at least 7 billion people on Earth and despite our differences we are all linked through our passion for music." (35.14s - 41.06 seconds)
"As of 2011, mainstream music such as pop and rap was classed as the most popular genre throughout the world." (Did not use)
"Ticketmaster is one of the leading ticket sales companies worldwide. It has partnered with over 50 venues and since then has become the most popular website for purchasing tickets." (2m 18.04s - 2m 27.20 seconds )
"Some music artists start out by busking to put their name, and music, out to the public. The most famous buskers include Bon Jovi, Elvis and Paul McCartney."
(47.17s - 56.14 seconds )

Editing



We print screened our computer at numerous times, whilst creating the documentary.  The first one being some of the videos we imported. We did this by selecting file>import. We then chose the videos which we wanted to use, and edited it to our liking.
 
 
When filming our interviews, we ensured to obtain the 'rule of thirds'. We did this by aligning the camera, and object up, to the relevant camera spot. By doing this, it created the impression that we, and our project, is professional.

 
As well as the visuals, we also had to focus on the sound levels within our documentary. Throughout it all, we had a sound bed which was changed when voice overs or interviews took place. This added continuity to the documentary, yet still allowed the viewer to hear the other sounds being utilised.

 
After we had imported some of our videos, we had to use the 'Razor' tool to cut down the length of the footage. We did this by selecting the tool, then clicking where was appropriate. From then, we'd delete the relevant footage, and keep the parts which we wanted.

 
On top of our interviews, and at the beginning of the documentary, we used titles to explain to the audience who or what it was. We did this by selecting title>new title>default still. We then typed the title which we wanted, changed the font/size/colour then imported it into our documentary.

 
We used transitions throughout, to make the switch between clips, smooth. We did this by using different types to still make it exciting  - however used 'dip to black'  most, to ensure professionalism and continuity.

Logging and Edit Decision List



This image shows some of the footage we got for our documentary and which footage we decided to use and which we didn't. All the green video's are what we decided to use in our final edit of the documentary, and the red video's we decided against.


These are a print screens of some of the footage we used within our documentary. The footage was a combination of useful and irrelevant footage, therefore we added crosses and ticks to show which footage we used, and which we couldn't. Some of the footage which we didn't use included shaky camera work, too low key lighting and retakes. Therefore, we refilmed relevant shots or chose another clip to use. The final print screens shown all the footage which we used, in numerous folders. They were under different folders as they were there for different purposes.

Planning

Storyboard



















Interview Framing








For the interview with Dion Roy, we will film him in front of the stage he will later be performing on, later on at his concert. We will draw attention to the aspect of live music by having a guitar in the background and also will have the stage lights on to add to the atmosphere of a live concert. We will apply the rule of thirds with him on the left side, leaving space on the right to show the guitar and other staging equipment.








The concept for Tyler Hilton's interview is to interview him in his dressing room. This gives an insight to behind the scenes of live concerts. It is important in our documentary because we will discuss everything surrounding live music, from ticket sales to busking and recorded music. We will apply the rule of thirds with him on the right side










      As Alex Clare is an upcoming star, we though that we will film his interview where you wouldn't expect to see him. Therefore, we decided we will film him in a room backstage to show the contrast between Alex Clare the star and Alex Clare the standard musician. We will apply the rule of thirds with him on the right side.
 











      For Danny Gruff's interview, we will film him outside of a venue where people attend concerts. We will apply the rule of thirds with him on the right side and have the board of gig listings on the left. This will highlight the main theme of our documentary - live music.

Interview Questions

When writing our interview questions, we decided to ask questions about the musicians backgrounds to give a brief introduction to who they are, and what they appreciate about live music. We asked questions based on the best and worst things about gigs, so we can explore both the negative and positive aspects of going to a gig. We also asked questions about fans and venues because it enabled us to retrieve information that only a professional artist would be able to give a detailed description of. These are the interview questions that we employed to construct our interviews:

1)      What inspired you to become a musician?
2)      How do you feel when performing to a crowd?
3)      How do you feel before you go on stage?
4)      What’s the best thing about performing live?
5)      What’s the worst thing about performing live?
6)      How would you describe your fans?
7)      What was the first concert you saw and how old were you?
8)      How old were you when you first performed live?
9)      Where has been your favourite venue to perform?
10)   How many gigs do you go attend, personally?
11)   Do you prefer live music to recorded music, why?






Running Order

Documentary: The Gig Experience
Channel: MTV Live                                        
Scheduling:  Sunday 16th December 21:00 – 21:30
Duration: 26 minutes (including advert breaks)


Research For Documentary

Primary research

We came up with the idea to use professional music artists in our documentary to make it look like a more professional production. The first thing we will need to do in our research is find potential musicians who would be willing to be in our documentary and also be interviewed. To find these people we will contact a series of managers - by finding their contact information on either the artists website or google - and will send them a proposal so we can get footage of the band/artist playing a live concert. Within the agreement we will also ask for a short interview. Here is a draft of the letter we will send out to potential interviewee's.

“Dear Sir/Madam,

We are writing from the Media and Film department at Priestley College. We are a team of 2nd year students who have recently acquired a bank of high definition broadcast standard solid state video cameras. We have been commissioned to produce a documentary based on ‘The Gig Experience’ and will feature a wealth of ‘Indie Rock’ talent. We would like to propose that we will film your event in 1080p with a multi camera set up for free.
 Within our proposed agreement we would offer exclusive rights to yourselves to the footage filmed at the _____ concert in ______ on _________ 2012. All we would request in exchange would be a 5 minute interview with the band before or after the gig.
 I understand we are working against time and your speedy response would be much appreciated.
Yours sincerely,
                                NED Productions.”



Filming brief 16th November 2012-10-09
"We are a team of 2nd year students who have recently acquired a bank of high definition broadcast standard solid state video cameras and we would like to propose that we will film your event in 1080p with a multi camera set up for free. The camera set up will include three cameras – one roaming on stage and two static at fixed points within the venue.
We will not be using this footage commercially or for profit. It will be used for an internal college assessment only. We have already filmed similar events and have received positive feedback so far.
In return for all of the raw footage, we would like access to the band for a five minute interview to ask some generic questions for our documentary. This could take place before or after the gig.
We would like to thank you again for this opportunity and we guarantee you will be happy with what we provide for you.
Thanks,
NED Productions.”
We searched on Google to find the managers contact information

Once we came to an agreement with the managers we contacted the venue and asked if they'd give us the 'okay' to film. We contacted them via email once we looked up the venue online first for their contact details.


Locations
We know where we will film because we will be going to venues to film live concerts. We will travel to the most local venues that the music artist is performing at to get footage and interviews for our documentary. To make sure we know the directions to the locations, we will use google maps and a sat nav to ensure that we know exactly where we are going and will  not to late to film.




When we go to location, we will take music related props such as a guitar to use in the background of our interivews and footage. This relates to the mise-en-scene that we will consider by filming infront of a stage, possibly with the stage lights on to add to the atmosphere. We will also film outside of venue's because there are places which have a board of future concerts at that venue. Liverpool O2 academy is an example of this, where there is a line up right outside the venue which would fit perfectly with the mise-en-scene of our music documentary.

Secondary Research.
All our secondary research was Youtube based. The Archive footage we used was all of live concerts from various bands. (30 Seconds to Mars, Paramore, Foster the People, and The Kooks.)
We extracted clips from these YouTube videos to help create our montage at the beginning and middle of our documentary.   




Sound-bed:
We researched YouTube for the appropriate sound-bed for our documentary and then downloaded the music. We chose ‘Artbreaker’ by Kids in Glass Houses because it fit well with our footage and it had a long introduction. We used the song ‘Too Close’ in our documentary and our radio advert as we had an interview with the artist and it mixed well with the rest of the documentary. We chose to use it in the radio advert because it is upbeat, has a 30 second introduction and it gave our project a sense of continuity.    







Graphic: This was the original image we used for our graphic.