The first thing we did when creating our poster was export an image from our documentary which we thought would best highlight the concept of our documentary. We decided to have our main image as Alex Clare, because he is the most famous person we interviewed in our documentary, and therefore would be more recognisable to our target audience. We exported the main image as bitmap because it is the highest quality format on Premiere that would look professional.
After having our first image, we decided to export a second image that we could overlay with the main image. Then we would be able to create an effect that is distinctively unqiue to our documentary because both images are stills of footage that we recorded ourselves.
This is the effect that was created after we exported our two images as bitmap and used the overlay effect on Photoshop. We thought that it was unique and represented the documentary well because the picture was from live footage so it represents our live music themed documentary and because it is colourful, it is eye catching and will specifically relate to our target audience of young adults.
When choosing our font, we decided that we were going to use the same font that we used in the documentary so that they would be a similar style. The font that we used was called 'dirty ego'. We thought this font best represented our documentary because it looks raw, and we included some raw unknown artists in our documentary.
When we were selecting the font size, we decided that the bigger the font was, the better. We wanted to take up all the negative space, but still have a very simplistic poster because we wanted to put emphasis on the overlay effect that we created.
We selected the colour as yellow because it was the most contrasting, stand out colour that worked well with the blue and red based background. We knew that by using a bright yellow colour it would be eye catching, but to make sure that we didn't use it too much - so it would look tacky - we decided to put the tagline in a white colour, to break up the bright text. By using a different colour for the tagline, it also put emphasis and shown the importance of it.
When we added our logo, we didn't want it to look boring because the rest of our poster is very bright and eye catching. As MTV is known as a colourful, creative company, we decided to add yellow to the logo that would work well with the yellow text. However, we wanted to avoid there being too much yellow, like we did when we were adding the text, so we decided on a white and yellow logo.
We used the auto-select tool to resize the logo. We didn't want the logo to be too big because then it would be overpowering and would take away the focus from the rest of the poster. However, we wanted to make sure that the logo was big enough for the documentary to be visiable as a programme that was due to be on MTV Live, because then people would know that it was a music documentary, and it would give an insight into the style of documentary and footage that might feature.
We changed the opacity of the image overlay, to get the desired effect. We wanted to make sure that it wasn't too high so that we wouldn't be able to see the lights that we added in the background as an overlay. We also wanted to make the effect different from the first style that is given when selecting the overlay effect.
No comments:
Post a Comment